Frozen Pet Food Market: Strategy Overview, Sales Footprint and Marketing Strategy with Competitive Analysis-2032 - Digital Journal

2022-09-23 08:10:09 By : Mr. surest chan

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The global frozen pet food market is set to witness growth at a CAGR of 5.1% over the assessment period and is anticipated to reach a valuation of around US$ 23 Bn by 2032.

Frozen pet food products stay fresh for longer and retain more nutrients. Frozen pet food is also healthier because it is free of additives and processing.

To be active, healthy, and happy, every pet requires adequate nutrition. Concerns about animal nutrition and health have fueled a global trend toward high-protein pet food and fresh recipes, resulting in new developments in the raw, fresh, and frozen pet food market. Pet parents’ willingness to try new diets and recipes for their pets has increased demand for both fresh and frozen pet foods.

In response to changing trends, leading players in the frozen pet food market have experimented more with their offerings. Experimentation and innovation in the frozen pet food sector are current industry trends which have gained traction among pet owners, particularly millennials.

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“Growing preference for clean-label frozen pet food, along with high demand for different flavors and textures is expected to create opportunities for growth for frozen pet food manufacturers in the forthcoming years,” says an FMI analyst.

Due to the existence of various regional and international firms offering a wide range of frozen pet food items, the global frozen food industry is extremely competitive. Key players control a large portion of the market, and they are pursuing strategies such as product innovations, strengthening their hold on offline and online marketing, partnerships, mergers, and acquisitions to increase their visibility and portfolio of offerings, thereby accelerating market growth.

Future Market Insights, in its new report, offers an impartial analysis of the global frozen pet food market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

Why is Consumption of Frozen Pet Food in India Surging?

“High Demand for Frozen Dog Food in India Will Fuel Sales”

Adoption of pets has surged in India due to an increase in the number of nuclear families with single child in need of a friend. Moreover, adoption of dogs and cats increased in India with the growing trend of pet humanization and efforts taken by animal rescue organizations.

Furthermore, growing consumer concern and awareness of pet wellbeing and nutritional diet, sales of frozen pet food has grown over the years. As a result, India is predicted to account for a 35.6% of the South Asia market share in 2022.

Why is the Demand for Frozen Pet Food Increasing in Germany?

“Increasing Sales of Freeze-Dried Raw Cat Food in Germany Will Augment Growth”

Sales in the Germany frozen pet food market are expected to increase at a 2.3% CAGR over the assessment period. Over 87.5 million houses have pets, according to the European Pet Food Industry, with dogs accounting for a quarter of those. This is expected to create opportunities for growth in the Germany frozen pet food market.

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Which Pet Type is Likely to Propel the Sales of Frozen Pet Food?

“Demand for Freeze Dried Dog Food is Forecast to Increase”

Based on pet type, sales of frozen dog food are anticipated to increase at a 4.5% CAGR over the assessment period. One of the crucial aspects projected to drive the frozen pet food market over the forecast period is the popularity of dogs, which is one of the most beloved pets in the world. To capture a significant share of the overall market, leading manufacturers have created frozen pet food that is tailored to the nutritional needs of dogs.

Furthermore, in response to rising demand for luxury dog food items and willingness of consumers to pay higher prices, producers have boosted their output of frozen pet food catered specially to dogs. Frozen pet food sales have risen as a result of increased awareness of the benefits of commercial pet food.

How are Organic Frozen Pet Food Contributing Towards Sales?

“Sales of Organic Frozen Cat Food Will Gain Momentum”

Pet owners are becoming increasingly concerned about their pets’ well-being. Customers are looking for more specialized pet food, which has resulted in an increase in global organic frozen pet food production. Consumers are becoming more conscious of their dogs’ digestive issues and diseases.

As organic and natural foods become more popular for human consumption, a growing number of pet owners are looking for comparable qualities in pet food. Customers want preservatives, artificial colors and flavors, synthetic hormones, pesticides, and antibiotics to be absent from their pet foods. Manufacturers are developing diverse brands with a wide range of organic products to gain a competitive edge.

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Explore FMI’s Other Extensive Reports of Food & Beverage:

Grape Seed Extract in Pet Food Application Market Size :  Grape seed extract is an ingredient commonly used in pet food formulations as an antioxidant and polyphenol, which helps to improve immune responses and nerve functionality. Therefore, pet food manufacturers are launching new products using grape seed extract, catering to consumer demand.

Fish Based Pet Food Market Demand :  The fish based pet food market was valued at US$ 10.0 Bn in 2022, exhibiting growth at a CAGR of 4.9% during the forecast period (2022-2032), reaching US$ 16.2 Bn by 2032. The overall demand in global fish based pet food is projected to witness year-on-year (YoY) growth of 4.3% in 2022.

Pet Food Microalgae Market Trade Application : The demand for microalgae in the pet food sector market value is expected to total US$ 22.2 Mn in 2021, exhibiting year on year growth of nearly 7%, according to Future Market Insights (FMI). The overall market value is expected to reach US$ 35.5 Mn by 2031, growing at a CAGR of 4.8% for 2021-31.

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The post Frozen Pet Food Market: Strategy Overview, Sales Footprint and Marketing Strategy with Competitive Analysis-2032 appeared first on Future Market Insights.

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